This is the English translation of an article appeared on Il Sole 24 Ore, the most important Italian economy journal. It talks about how Arper, MDF Italia and Valcucine have fought the crisis that has hit the market. How?

Arper

Carlo Feltrin, executive manager of Arper, tells how the maximum optimization of the resources has always been part of the brand identity. Flexibility is the answer to the market needs: this is the most important thing, with creativity, in planning new design products on sale. Extensive collections with an optimized design procession to reduce costs: in this way, Arper can offer a greater choice without touching the stage of prototyping, development of molds, research on materials and adopted technologies made by the most creative designers in the world.

Arper has focused  its business mainly on market abroad, passing in this way the crisis.

MDF Italia

“Research is the key of the success of MDF Italia”, says Umberto Cassina Vice President of the brand. MDF Italia hasn’t stop financing new projects and hasn’t reduced budgets for them: this strategic view has worked very well, conquering new markets like South-East Asia. Also, MDF Italia has invested in nanotechnology: Nanosphere, a new system that makes tissues repellent to dirt and liquids.

Valcucine

Ecology is the key of Valcucine success. Their kitchens are 100% realized in eco-materials: for example, recycled aluminium means using only one-twentieth of the energy usually used for the normal one. The consciousness and the care of the sustainability product is the centre of Valcucine environmental strategy.

Leggi l’articolo del Sole 24 Ore in italiano>>